Top 5 Fulfilment Tips For Retailers

Posted by Temando on Friday, August 16, 2013

“Shipping can be your key competitive advantage, and your market differentiator ” – Notes Carl Hartmann, Managing Director and CEO of Temando in the latest report from Power Retail – Fulfilment As A Profit Centre .

As today’s discerning consumer increasingly shops online, it’s more important than ever to get your fulfilment right. Below are 5 tips to help retailers deliver on fulfilment:
Temando Free Shipping
1.  Free Shipping &/or a clear base shipping value proposition
It’s a myth that people abandon because they don’t get free shipping – they abandon when they get unexpected charges at the last moment of a sales process.

2. Multiple Shipping Options at the Checkout
Consumers are increasingly after delivery options that suit their lifestyle, express shipping, timeslots, and collection options. The more you give the customer what they want, the more likely they are to convert.

Online Returns Process
3. Free or Easy Returns

 Especially for apparel merchants, free returns is actually an even larger influence on conversions then free shipping

4. Use multiple carriers
Every provider has different strengths and weaknesses, so it’s both more cost effective and more reliable to ensure that the right provider is used for the right destination (lane) and product.

5. Onsite Tracking

Parcel TrackingThe biggest operational cost of an online business is the “where’s my delivery” phone call. By creating shared access to information between the carrier, customer and merchant – customers can be kept in the loop and calls of this nature can be negated.